Brown bag
"How is it that you know my name?" she asked. "Knowing names is my art. To weave the magic of a thing, one must find its true name out. In my land, we keep our true names hidden all our lives long, from all but those whom we trust utterly; for there is great power and great peril, in a name." – Ursula Le Guin, The Tombs of Atuan
I never seriously encountered the term South Asian until I began visiting the US. There, I heard it often, evoking immigration, basement bhangra, bindis and unorganised labour. I saw it on Internet listservs from groups that tracked the mentions of Southasia and Southasians in the US mediascape with dogged numerical lenses. I heard it from 'intelligent but beautiful' brown girls with straight hair and black pants, as they spoke of identity, gender, art. I noticed it in the names of the university departments that sponsored my films' screenings. Soon I came to understand the joke that was going around: How do you know you're Southasian? When someone does research on you! I was ambivalent about the term.