HINDI FILM: THE RISE OF THE CONSUMABLE HERO

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The economics of Hindi cinema was turned on its head while we were not watching, and scripts, sets, locations, language, heroes and heroines are all no longer what they were. That is because the demograpic profile of the audience has changed and with it a reorientation of values which makes Bombay cinema less and less representative of the people as a whole.

The more things remain the same, the more they change. Hindi cinema is no longer what some of us grew up on. The last ten years, the decade of economic liberalisation, has transformed Hindi cinema quite thoroughly, though not beyond recognition. As a result, what seems to us to be the same old fare, merely suitably repackaged for our globalised times, is actually quite new stuff. So what has changed?

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